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Restaurant Marketing 101

These days, it takes more than just good food to succeed in the restaurant business. In the ever-changing landscape of the restaurant industry, one thing remains constant: the importance of marketing. To succeed in today’s competitive market, restaurant owners and operators must know the latest marketing trends and techniques. Anyone who has worked in the […]

Creating Your Restaurant Digital Marketing Plan

As a restaurateur, you know that your success depends on your ability to draw in and keep customers. In this competitive age, it’s more important than ever to have a strong digital marketing strategy to bring in potential customers and keep them coming back. There are so many ways to market your restaurant online, and […]

Top Restaurant Instagram Marketing Strategies for 2022 (Updated for 2023)

Is investing in a comprehensive restaurant Instagram marketing plan worth it? According to research by Global WebIndex, 58.4% of the global population use social media. And the average daily usage is 2 hours and 27 minutes. Popular social media platforms like Instagram are also expected to see a rise in the number of users in […]

Omnichannel Marketing for Restaurants – What Is It? How Can It Benefit Your Restaurant?

Omnichannel marketing is a term you might have come across in recent years and not only in the context of the restaurant industry. It’s a marketing strategy that considers that customers move between different channels when interacting with businesses. In other words, an omnichannel approach ensures that your restaurant’s marketing efforts are synchronized across all […]

Why Start a Ghost Kitchen Franchise?

The restaurant industry has developed new ways to combat the surge of online ordering, and one of them is through the establishment of ghost kitchens. Ghost kitchens or cloud kitchens have become increasingly popular in recent years as food delivery apps have made it easier for people to get their meals delivered. This has created […]

How Q-Commerce Can Help Get Ahead of the Competition

It’s no secret that businesses have to adapt to survive. In today’s rapidly changing marketplace, that means being able to move quickly and efficiently to meet customers’ needs. Q-Commerce can help you do just that. Q-Commerce is a new type of e-commerce that allows businesses to sell their products and services directly to consumers through […]

Restaurant Branding for Franchises: How to Be Consistent and Maintain Brand Image

When hearing the word franchises, what kind of brand comes to mind? McDonald’s, Subway, 7-11, and Dunkin’ Donuts are some of the first that comes to most people’s minds. Franchises have strict guidelines to follow to maintain their brand image and keep customers coming back. In 2020, there were around 753,770 franchise establishments in the […]

Q-Commerce vs E-commerce: What’s the Difference?

In the early days of online retail, there was only eCommerce. Customers would browse through a company’s website, add items to their virtual shopping cart, and then complete their purchase by entering their payment information. These days, however, there is a new player in the game: q-commerce. So what’s E-Commerce & what’s Q-Commerce? Q-commerce stands […]

Guide to Setting Up a Restaurant Ordering Website for Local Businesses

The restaurant business is a tough one. With so many options for customers to choose from, it can be hard to stand out from the crowd. One way to give your restaurant an edge is to set up a food delivery website where customers can order food online. Not only will this make your restaurant […]

Hiring Restaurant Delivery Drivers: What You Need to Know

Restaurant delivery service restaurants are becoming more and more popular these days. And for a good reason! Munching at home has never been so easy (or convenient). But if you’re like most restaurant owners, you’re probably wondering: should we offer delivery services, too?  There’s no doubt that adding a delivery service can be a great […]

How to Set Up Your Online Restaurant Delivery System

But thanks to the modern miracle of online ordering, those days are behind us. Setting up an online ordering system for your restaurant is easier than you might think and can significantly impact your bottom line. When the internet was non-existent and the creators of Google were still in their cribs, restaurants had to rely […]

Top 5 Restaurant Email Marketing Strategies

The practice of subscribing to emails today has changed with the increased targeted content and the ability to segment audiences. Users now have the option to subscribe to newsletters that focus on specific topics that are to their liking. For example, people who love sushi want to be updated on the latest sushi restaurants and […]